Session: Digital Advertising (Meta & Google Ads)

Why take This Course?

This course is designed for anyone who wants to run effective online advertising campaigns using Meta (Facebook & Instagram) and Google Ads. You will learn how to reach the right audience, optimize your budget, and generate measurable results.

Through practical examples and real campaign strategies, you will discover how to create, manage, and optimize ads across different platforms. By the end of the course, you will have the skills to launch high-performing campaigns that increase visibility, drive traffic, and boost conversions.

Description

This course provides a comprehensive and hands-on understanding of Digital Advertising using Meta Ads (Facebook & Instagram) and Google Ads, enabling you to create, manage, and optimize high-performing paid campaigns. You will learn how to target the right audience, control advertising budgets, and maximize return on investment using data-driven advertising strategies.

By the end of this training, you will be able to launch paid campaigns, analyze performance metrics, optimize conversions, and scale profitable ads across multiple platforms.

What you will learn:
Understand the fundamentals of paid digital advertising
Set up and manage Meta Ads campaigns
Create and optimize Google Search and Display campaigns
Define target audiences and customer segments
Write high-converting ad copy and creatives
Manage advertising budgets and bidding strategies
Track performance using Meta Business Manager and Google Ads Manager
Analyze key metrics (CTR, CPC, CPA, ROAS)
Optimize campaigns for conversions and scalability

Requirements / Prerequisites:
Basic knowledge of digital marketing concepts
Familiarity with social media platforms
No prior advertising experience required